Last updated: April 2026 — James Whitfield, Stick2 Stone
Stick2 Stone is an independent review platform dedicated to providing honest, transparent, and expert recommendations on the top online betting sites for UK-based players. Our mission is to help you navigate the complex and ever-changing world of online gambling, ensuring you have access to the most reliable information to make informed decisions.
As part of our commitment to transparency, we want to make you aware that Stick2 Stone, including reviews written by our founder James Whitfield, may earn commissions or other compensation from the betting operators we review and recommend. This is a standard practice in the industry, known as affiliate marketing, and it allows us to continue providing our valuable services to you at no cost.
Our reviews are conducted by James Whitfield, a seasoned expert in the online gambling industry with over a decade of experience. James and the Stick2 Stone team thoroughly evaluate each betting site across a range of criteria, including security, customer support, bonus offerings, game selection, and overall user experience. We also carefully consider regulatory compliance, responsible gambling measures, and the operator's reputation within the industry.
Despite these affiliate relationships, our reviews remain independent and unbiased. James and the Stick2 Stone team are committed to providing honest, objective assessments that prioritize the needs and interests of our readers. We will never compromise our editorial integrity or recommend a subpar betting site simply because it offers a higher commission rate.
Affiliate links are unique trackable URLs that allow us to earn a commission when you click on them and subsequently sign up with or deposit at a betting operator. This commission is paid by the operator and does not affect the price you pay or the services you receive.
When you click on one of our affiliate links and create an account with the recommended betting site, Stick2 Stone earns a small percentage of that revenue. This allows us to maintain and improve our platform, while also ensuring that our reviews and recommendations remain freely accessible to our readers.
James Whitfield, the founder of Stick2 Stone, is a highly respected expert in the online gambling industry. With years of experience in reviewing, analyzing, and testing betting platforms, James brings a wealth of knowledge and a deep understanding of the market to every review he writes.
Stick2 Stone is committed to maintaining the highest standards of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in our content. We believe that our readers deserve to receive information from reliable, knowledgeable sources, and we strive to uphold this principle in every aspect of our work.
By disclosing our affiliate relationships and explaining our review process, we aim to establish trust and transparency with our audience. Our goal is to empower you, the reader, to make informed decisions about your online betting activities, while also ensuring that Stick2 Stone can continue to provide these valuable services.